A consumer stands at an RVM to return their empty bottles or cans, etc. Meanwhile, a beverage company’s ad runs on the screen. There’s an element in the ad showing the brand’s dedication to sustainability, either through their eco-friendly packaging or otherwise.
The consumer can’t miss it and something powerful happens. They’re not just recycling — they’re engaging with a brand that mirrors their values.
This connection isn’t just about advertising; it’s about alignment. Later, when they browse the shelves, that brand isn’t just another option — it’s a familiar ally in their commitment to a greener future.